The race to capture the HEV market by different manufacturer is something an unknown zone, nobody knows who survives the cut-throat competitions and make a sustainable mark for a long term till the next new ideas. No doubt, one of the biggest advantages for the existing players is the availability of the capital. The financial means are something provides them the extra bold and courage to go forward with any risky adventure and explore a new horizon, even with the risk of being a failure.
However, the right skill and the knowledge is something the existing player need to invest in a rightful manner. The right amount of investment with new models or renovating the old segment. The scenario provides a transition of some existing knowledge and skills to new organization or other companies.
The manufacturer Toyota, launched three different categories of models, Prius, Camry and Highlander. The HEV price for Prius is US$ 22 800, the HEV MPG (Miles per gallon) in City is 51 and in Highway it is 48 for Toyota Prius. In 1997, Toyota produced the first mass marketed modern HEV, the Prius which exceeded the sale to 1 million units in 2009. The HEV price for Camry is $26 400, HEV MPG for Toyota Camry in City is 33 and in Highway it is 34. And the HEV price for Highlander is US$ 34 900, the HEV MPG for Toyota Highlander in City is 27 and in Highway it is 25.
The technology used in any of the Toyota brand including the Camry hybrid, the highlander hybrid and the Lexus brand hybrids are the same. A set of planetary gears are used for the realization of the continuous variable transmission (CVT). During the normal operation, the vehicle speed is determined by the ring gear speed while the generator speed is controlled so that the engine speed is in an optimum efficiency range. The only difference noticed in the Highlander and the Lexus brand hybrids is the availability of the third motor at the rear wheel.
Source:- Hybrid electric vehicles (Principles and Applications with practical perspectives) by Chris Mi, M.Abul Masrur and David Wenzhong Gao.