The world of digitalized communication is not just for entertainment purposes but also used effectively by the world of news channels. Those days are gone when news used to be broadcasted in a 16-inch TV, or just by the printing machine to be printed in a daily newspaper, waiting for Today’s news to be printed and read in detail for the next day column.
In today’s era, you just get the latest updates in just a minute or hours with just a touch on your screen. The news channels are not just time-based, that in a particular time, it will be broadcasted, but it has become available to anyone at any given point to have a quick glance and be up to date with the current scenario of the world.
In my opinion, the survey result shows that phone is the most common use of broadcasting the daily news on a regular way and reach the individuals faster. The medium can be seen as effective with thousands of people in the UK and being used properly by the maximum number of citizens in the UK. The outreach via various platforms also shows that the channels are being used by many locals, hence encouraging the youth also to be up to date with the surrounding and what is happening in the society or surrounding the world. It helps productivity for the youth to develop a good habit of having a quick glance over the news channels.
Source:- Publishers Audience Measurement Company; comScore