The battle is not just about the brand but extended to the features available inside your vehicle. The different genres of car lovers. Some of them like the brand, color, small, big, new design or for status. For every purpose, car manufacturers have to keep in mind, the basic or luxury needs of every customer need to be met.
Each customer plays an important role in the car market. So, does their needs.
In 2018, a survey shows the car with the best in-car technologies in the UK,
Technology is something nobody can deny. It is just not making your trip shorter but also enjoyable with the best in-car facilities. Be it a music player, GPS systems, or help in back parking to automate the door locking. The desires are endless but if it solves the purpose of the customer with ease. Then you have the best model that nobody can think of not purchasing or buying for a long time.
In my opinion, the Asian automobile manufacturer conquered the market when it comes to indoor technologies in automobiles. Even though Audi, Mercedes, or BMW are major players in the European market.
Somehow, failed to capture the interest or needs needed by the British customers. Lexus and Nissan being the top 2 favorite models in the case of in-car technology, gives an impression about the necessity of certain facts inside your cars and not to overlook. Such technology features also play a major role when it comes to conquering the automobile market or create a stronghold in some countries.
Source:- Auto Express, Statista