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The main reasons for the slow adoption of EVs in Japan are:-
- High popularity of hybrid vehicles which accounts for about 40% of new car sales in Japan in 2022. Japanese consumers are slow to embrace EVs due to hybrids dominating the market.
- Japanese automakers are lagging behind in the conversion to EVs compared to other countries, failing to attract more new buyers.
- 9/10 Japanese car buyers prefer domestic in order to support the local brands due to local preferences. However, due to domestic Japanese manufacturers falling behind when it comes to EVs, non-JDM automakers are meeting the huge demand.
- Anti-EV propaganda, Toyota, one of the largest automakers in Japan has been accused of spreading anti-EV propaganda to promote gasoline hybrids in the future in an attempt to paint EVs as more polluting than gasoline hybrids. This resulted in a lack of awareness and interest in EVs among Japanese consumers.