In Sweden, the issue of sustainability no doubt created a major influence and impact on both groups of genders. A survey conducted by a group in Sweden known as Svensk Digital Handel and HUI Research measured the importance of sustainability in online shopping and also the consciousness level concerning the gender group.
The survey shows how important sustainability is felt by our Swedish customers in a particular sector. The survey result also helps us to know that how aware our customers are about the need for sustainability and the profit-making companies to know the segment which is in demand among the consumer market in respect to sustainable online shopping. Well, everybody likes to be different and feel different about their need and online shopping provide that success and opportunity in various segment for the consumer market to freely explore different sustainable style.