The augmented reality market is rapidly growing globally. As per reports by MarketsandMarkets, the augmented reality market is expected to reach a value of USD 77 billion by 2025, at a CAGR of 28.5% between 2020 and 2025.
The comparison of the AR market in two regions:
North America is one of the leading regions in the AR market, with the US being a key contributor to the growth of the industry. As per the report by Artillery Intelligence, North America accounted for 44% of the global AR revenue in 2020.
One of the key driving factors is the presence of several large companies, such as Apple and Google, with heavy investments in AR technologies. The region is also known for AR developers contributing to the growth of the industry.
Europe: Another major market in AR technologies, with countries such as Germany, France, and the UK As per the Artillery Intelligence report, Europe accounted for 30% of the global AR revenue in 2020.
A key driving factor in the AR market in Europe is the increased adoption of AR technologies in industries such as retail, automotive, and healthcare. The region is home to several AR companies and startups that contribute to the growth of the industry.
The key factor driving the growth of the AR market is the increased use of smartphones and other mobile devices in the region. The popularity is growing of mobile gaming and e-commerce in the market. The region is home to several technology companies, such as Samsung and Tencent.
The market observation shows the rising need for the AR market in different regions across the globe. The market is competitive with new technologies.