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Top sustainable valuable brands in Denmark

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Are Danes sustainable? What do you think Danes do to live environment friendly?

As per conserve energy Future,

  • Danes prefer to cycle. Danes like to own bikes than cars. Around 90% own bikes.
  • Danes don’t like to waste food. Supermarkets offer 80% to reduce the waste of food.
  • Danes are aware of their food origin. Children are taken to witness slaughters and dissection of animals at Zoo to be aware of it.
  • Danes are mostly organic food eaters.
  • Danes like to use clean energy than fossil fuels.
  • Danes are incentive-friendly by imposing lower taxes on fuel-efficient and environmentally friendly cars.

“To the Danes, sustainability is a holistic approach that includes renewable energy, water management, waste recycling, and green transportation including the bicycling culture.” Denmark

As per the official report by the Sustainable brand index, around 62% discuss sustainability with friends and family.

73% of Dane’s purchasing is affected by the sustainability factor to a larger extent. 48% of the Denmark people are positive but 23% of them are negative about sustainability communication.

26% of the Denmark people trust sustainable communication whereas 31% mistrust it. It is a huge gap and shocking to see such a gap in Denmark.

Top 10 valuable brands in Denmark as per Sustainable Brand Index,

  1. Rema 1000
  2. Lego
  3. This Mejeri
  4. Coop
  5. Aarstideme
  6. IKEA
  7. Friland
  8. Irma
  9. Urtekram
  10. Tesla

Top industries valuable as per sustainable brand index,

  1. Supermarkets
  2. Beauty
  3. Electricity and Heating
  4. Transport
  5. Beverage
  6. Food
  7. Hotels
  8. Furniture and Decoration- stores
  9. Home Appliances & electronics
  10. E-commerce

In Automotive, the top brands are:-

  • Tesla
  • Volvo
  • Volkswagen
  • Toyota
  • Mercedes-Benz
  • Audi
  • Ford
  • BMW  
  • Škoda
  • Renault
  • Hyundai
  • Nissan
  • Peugeot
  • Citroën

In e-commerce, top brands are:-

  • Aarstiderne
  • Zalando
  • Saxo Boghandel
  • Nemlig.com
  • Boozt.com
  • CDO
  • Amazon

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