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Since the awareness regarding environmental destruction and its impact increasing day by day and creating customers to be aware of their actions, and to think before making any decision related to any purchasing. Green financial products are becoming a positive opportunity for many financial institutions.
- The market share is increased.
- Profit is increased.
- Customer loyalty with new products is created.
- Employee satisfaction is improved and retention of employees is increasing.
- Enhancing brand image.
- Positive media attention is generated.
- Licences are improved to operate with government deliverables.
- Relationships and partnerships are strengthened with external eco-friendly stakeholders.
Source:- Handbook of Green Finance by Jeffrey D. Sachs et al.