As per the sustainable brand index 2022,

51% discuss sustainability with their family and friend in 2022 compared to more than 65% in 2020. A good drop in the way people use to think about sustainability and a kind of concern among the citizens.

General Latvia’s sustainability priorities are:-

• Domestic production/working opportunities at home
• Good working conditions in domestic workplaces
• Healthy products/services
• Recycling and reuse of old material
• Energy efficiency
• Domestic products
• Sustainable/environmentally-friendly packaging
• Counteract corruption and other irregularities
• Organic products
• Technological innovations and solutions to the sustainability challenges
• The climate issue
• Other environmental issues e.g. forest conservation or the ocean environment
• Good working conditions in factories/at production units abroad
• Animal welfare
• Engage within the local society in the home country
• Sustainable transports
• Make financial investments in sustainable businesses
• Biodiversity – animals, plants & ecosystemsDiversity, anti-racism & inclusive socities
• Work against mental illnessGender equality & feminismLGTB-issues

Around 52% are positive towards sustainability communication whereas 12% are negative.

Top 10 valuable as per sustainable brand index 2022,

1. Rimi
2. Elektrum
3. Lāči
4. Swedbank
5. Circle K
6.  Limbažu piens
7.  Lidl
8. Spilva
9. Mēness aptieka
10. Tet

The top valuable industries in Latvia are:-

1. Pharmacies
2. Grocery stores
3. Food & Beverages
4. Electricity & heating
5. Telecommunications