Sustainable Brand Index™ was founded in 2011 by the Swedish insight agency SB Insight.
So, let’s check as per the agency, who got the top position,
“The Sustainable Brand Index™ team provides us with sound insights and holistic analyses. They are well informed on sustainability issues. Our report brings value to our strategic planning and communications”
Christina Gustafsson, Nordic Consumer & Business Insights Manager, McDonald’s
“Sustainable Brand Index™ has been an early “unifying force” on the market and has played an important role in demonstrating how sustainability can strengthen a brand and be linked to the commercial agenda“
Jonas Carlehed, Sustainability manager, IKEA SWEDEN
Sweden got recognized with 409 brands and 35 industries.
In 2021, 56 – 69% of consumers are discussing sustainability with friends and family on a regular basis.
In 2022, Around 49% are positive about Sustainability issues, and 25% got a negative attitude.
In 2021, in the three most affected areas in Sweden, 34% of the Swedish people think about Sustainability while buying white goods or consumer electronics, 42% think while buying food and beverage, and 39% while choosing an energy company.
In 2022, 27% trust sustainability communication, and 33% mistrust such communication.
The Top 10 brands as per Sustainability Brand Index,
The 10 brands in Sweden climbing the ladder are-
- Resurs Bank
The top 10 Industries in Sweden are: –
- GROCERY STORES
- GOVERNMENTAL INSTITUTIONS
- ELECTRICITY & HEATING
- DIGITAL SERVICES
In the Automotive industry, the top brands as per the sustainability brand index are: –
- Hedin Bil
Source:- Sustainability Brand Index