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Who are the top 10 brands in Sweden?

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Sustainable Brand Index™ was founded in 2011 by the Swedish insight agency SB Insight.

So, let’s check as per the agency, who got the top position,

The Sustainable Brand Index™ team provides us with sound insights and holistic analyses. They are well informed on sustainability issues. Our report brings value to our strategic planning and communications

Christina Gustafsson, Nordic Consumer & Business Insights Manager, McDonald’s

Sustainable Brand Indexhas been an early “unifying force” on the market and has played an important role in demonstrating how sustainability can strengthen a brand and be linked to the commercial agenda

Jonas Carlehed, Sustainability manager, IKEA SWEDEN

Sweden got recognized with 409 brands and 35 industries.

In 2021, 56 – 69% of consumers are discussing sustainability with friends and family on a regular basis.

In 2022, Around 49% are positive about Sustainability issues, and 25% got a negative attitude.

In 2021, in the three most affected areas in Sweden, 34% of the Swedish people think about Sustainability while buying white goods or consumer electronics, 42% think while buying food and beverage, and 39% while choosing an energy company.

In 2022, 27% trust sustainability communication, and 33% mistrust such communication.

The Top 10 brands as per Sustainability Brand Index,

  1. IKEA
  2. Coop
  3. Änglamark
  4. Matsmart
  5. ICA
  6. Polisen
  7. Folkhälsomyndigheten
  8. Apoteket
  9. Lantmännen
  10. Aria

The 10 brands in Sweden climbing the ladder are-

  1. Miele
  2. Vardaga
  3. Spendrups
  4. Volkswagen
  5. BRA
  6. Löfbergs
  7. JYSK
  8. DHL
  9. Heineken
  10. Resurs Bank

The top 10 Industries in Sweden are: –

  1. PHARMACIES
  2. GROCERY STORES
  3. GOVERNMENTAL INSTITUTIONS
  4. HOTELS
  5. INSURANCE
  6. FOOD
  7. ELECTRICITY & HEATING
  8. DIGITAL SERVICES
  9. BEAUTY
  10. PENSION

In the Automotive industry, the top brands as per the sustainability brand index are: –

  1. Volvo
  2. Tesla
  3. Toyota
  4. Volkswagen
  5. Kia
  6. BMW
  7. Mercedes-Benz
  8. Audi
  9. Hedin Bil
  10. Škoda
  11. Bilia
  12. Nissan
  13. Renault
  14. Fiat

Source:- Sustainability Brand Index

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