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The Top valuable brands in Finland

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As per the survey conducted by Brand Finance, 43% of the Finnish are positive about sustainable communication whereas 24% share a negative attitude.

Interestingly only 28% trust sustainable communication 2022 whereas 32% mistrust such communication.

26 industries and 214 brands were measured for the survey round.

Let’s look at the top 10 most valuable brands in Finland,


2. Valio

3. S-Ryhmä

4. Fiskars

5. VR

6. Kotimaista

7. Myllyn Paras

8. Fazer

9. Prisma

10. K-Market

The ranking of the Sustainability Brand Index is based on the consumer perceiving the brand.

The brands climbing the ladder in Finland are:- H&M, Alpro, Coca-Cola, Sprite, Stemma, Rax, Varma, Puma, Elo, and Clas Ohlson.

The top industry in Finland is- Furniture & Decoration, Food, Grocery Stores, Pharmacies, Electricity & Heating, Hobby & Leisure, Beauty, Consumer Good Corporations, Beverage, Insurance & Pension, Hotels, Telecommunications, Home appliances &electronics, Fuel and Parcels & Logistics.

In Automotive, the top brands are-

  • Volvo
  • Tesla
  • Toyota
  • Volkswagen
  • Skoda
  • Mercedes-Benz
  • Nissan
  • Kia
  • Hyundai
  • Ford
  • BMW
  • Opel

In the E-Commerce market, the top brands are:-

  • tori.fi
  • Verkkokauppa.com
  • Motonet
  • Puuilo
  • Zalando
  • CDON
  • Amazon

In the Transport industry, the brands are-

  • VR
  • HSL
  • OnniBus
  • Kovanen
  • Taksi Hesinki
  • FixuTaxi
  • Uber

Source: Brand Finance

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