As per the survey conducted by Brand Finance, 43% of the Finnish are positive about sustainable communication whereas 24% share a negative attitude.
Interestingly only 28% trust sustainable communication 2022 whereas 32% mistrust such communication.
26 industries and 214 brands were measured for the survey round.
Let’s look at the top 10 most valuable brands in Finland,
7. Myllyn Paras
The ranking of the Sustainability Brand Index is based on the consumer perceiving the brand.
The brands climbing the ladder in Finland are:- H&M, Alpro, Coca-Cola, Sprite, Stemma, Rax, Varma, Puma, Elo, and Clas Ohlson.
The top industry in Finland is- Furniture & Decoration, Food, Grocery Stores, Pharmacies, Electricity & Heating, Hobby & Leisure, Beauty, Consumer Good Corporations, Beverage, Insurance & Pension, Hotels, Telecommunications, Home appliances &electronics, Fuel and Parcels & Logistics.
In Automotive, the top brands are-
In the E-Commerce market, the top brands are:-
In the Transport industry, the brands are-
- Taksi Hesinki
Source: Brand Finance