As per the survey conducted by Brand Finance, 43% of the Finnish are positive about sustainable communication whereas 24% share a negative attitude.

Interestingly only 28% trust sustainable communication 2022 whereas 32% mistrust such communication.

26 industries and 214 brands were measured for the survey round.

Let’s look at the top 10 most valuable brands in Finland,

1.Elovena

2. Valio

3. S-Ryhmä

4. Fiskars

5. VR

6. Kotimaista

7. Myllyn Paras

8. Fazer

9. Prisma

10. K-Market

The ranking of the Sustainability Brand Index is based on the consumer perceiving the brand.

The brands climbing the ladder in Finland are:- H&M, Alpro, Coca-Cola, Sprite, Stemma, Rax, Varma, Puma, Elo, and Clas Ohlson.

The top industry in Finland is- Furniture & Decoration, Food, Grocery Stores, Pharmacies, Electricity & Heating, Hobby & Leisure, Beauty, Consumer Good Corporations, Beverage, Insurance & Pension, Hotels, Telecommunications, Home appliances &electronics, Fuel and Parcels & Logistics.

In Automotive, the top brands are-

• Volvo
• Tesla
• Toyota
• Volkswagen
• Skoda
• Mercedes-Benz
• Nissan
• Kia
• Hyundai
• Ford
• BMW
• Opel

In the E-Commerce market, the top brands are:-

• tori.fi
• Verkkokauppa.com
• Motonet
• Puuilo
• Zalando
• CDON
• Amazon

In the Transport industry, the brands are-

• VR
• HSL
• OnniBus
• Kovanen
• Taksi Hesinki
• FixuTaxi
• Uber

Source: Brand Finance