As per the Global soft Power Index 2022, Finland got 25th Position.
“The core of Finland’s country image work is Actions, not words. Finland has an ambitious climate policy. The goal is to be climate-neutral by 2035, and the world’s first fossil-free welfare society. “
“However, the fact is that no country can resolve the climate crisis on their own. This is why we want to talk about climate collaboration. Our message is, “Change may seem inconceivable, but only until we act.” Every major challenge in history has seemed almost impossible, but only until people have started to take action and create solutions to the problem at hand.”
“We need innovations and a collaborative mindset. Finland has plenty to offer – recycling textile waste, creating protein out of thin air, making batteries from wood fiber – but to achieve change on a global scale, we need to act together, network, and find new partners. Finland wants to join forces with others to change the future.” Laura Kamras, Director for Public Diplomacy, Ministry for Foreign Affairs of Finland.
Source: Brand Finance