Reading Time: 2 minutes Facebook Twitter Linkedin As per Brand Finance, TCS‘s brand value is US$16.8 bn, and the brand strength index is 83.2. Tata group got a ranking of 78th , the most valuable brand in the top 500. An interview was conducted by Brand Finance with the Chief Marketing & Communication officer- Global Markets, TCS. Editing is done as per requirement. “As a brand I admire – … Continue reading An Interview with Abhinav Kumar

Reading Time: 4 minutes Facebook Twitter Linkedin The global brand ranking is 158, and the brand value is US$12.8bn. In an interview conducted by Brand Finance, Sumit Virmani CMO, Infosys, mentions the strength of the company, and why Infosys holds the position today. Infosys is the fastest-growing IT Services brand. What role does ‘performancemarketing’ play in this growth and Infosys’ overall brand strategy? Performance marketing – where marketing outcomes … Continue reading Read the full interview of Infosys CEO

Reading Time: < 1 minute As per Deloitte survey results, the brand value ($), Apple is the Top brand from 2021onwards. Amazon and Google are also in the 2nd and 3rd position respectively from 2021. A crucial change in Samsung, with a fall from 2021 and replaced by Walmart. The U.S. tops the chart for the top 30 most valuable brands, Continue reading Top 30 most valuable global brands