Let’s review the first electric Mini Cooper by BMW and its launch in China:-
- BMW’s Electric Mini Platform: BMW AG is proposing a new completely electric Mini platform. This strategy is intended to capitalize on the Mini three-door hatchback’s appeal to compete with smaller Chinese electric vehicles hitting the European market.
- Cooperation with Great Wall Motor Co.: BMW collaborated with Great Wall Motor Co. to create the new all-electric Mini Cooper EV platform. The electric Mini will be manufactured in China by Great Wall Motor for sale in Europe.
- Outsourcing EV Development to China: Due to economic constraints, European automakers such as BMW, Mercedes-Benz, and Volkswagen are partnering with Chinese joint venture partners on the development and manufacture of smaller electric vehicles.
- Maintaining British Identity: Mini is devoted to keeping its British character, despite its cooperation with a Chinese corporation. The UK government and BMW are now discussing potential funding for investment in Mini’s Oxford factory.
- Improved Electric Mini Features: The new electric Mini Coopers will have quicker charging and a 30% longer range than earlier models. They will also have enhanced voice recognition and over-the-air software upgrades.
- Other Model Changes: Mini is updating its inventory, with the Countryman sport utility vehicle (SUV) being built on a BMW basis in Leipzig, Germany. Mini intends to replace existing hatchback and station wagon models with a 5-door crossover named Aceman in 2024.
- Production Locations: While Great Wall will construct the electric Cooper and Aceman models in China, the Mini factory in Oxford, UK, will make combustion-engine versions of both models.
- Government Incentives for the Oxford Plant: BMW is looking for government incentives to raise investment at its Oxford factory. A deal with UK authorities would be crucial for the UK, which competes with the US and Europe for green-tech investments.
Overall, BMW’s approach entails utilizing its renowned Mini brand to compete in the electric car industry, including production collaboration with Chinese partners while retaining the brand’s British history. The release of upgraded electric Mini models, as well as the possibility of investing in the Oxford factory, are significant components of this approach.