How important is the adoption of AI in marketing personalization?
AI adoption in marketing personalization means the use of artificial intelligence technologies and techniques to customise and tailor marketing efforts to individual customers or target audiences. Collecting, analysing, and interpreting large amounts of customer data enabled by AI allows large organisations to support precise targeting, personalised recommendations, and enhanced customer experiences. As per industry professionals worldwide in 2018, around 78% of respondents stated that organisations … Continue reading How important is the adoption of AI in marketing personalization?
