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What are the perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing?

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According to experts, the perspectives on artificial intelligence’s impact on audience targeting and ad purchasing are:

  1. To enhance audience targeting with AI, it can be more accurate, efficient, and personalized to identify and engage with consumers.
  2. Marketers can be helped by AI to better understand the impact of their targeting efforts by analyzing campaign data and providing improved measurement and attribution.
  3. Marketing campaigns can be personalized by AI with 80% accuracy, allowing businesses to tailor the marketing messages for their customers, increase their appeal and high potential to drive sales and boost customer satisfaction.
  4. Customers segmented by AI are 100 times faster than humans, allowing businesses to use the AI power to identify and group customers based on their interests, needs, and behaviors, resulting in effective targeting of marketing campaigns and increasing customer engagement and sales.
  5. Advertisers are helped by AI to create more effective ads by using machine learning algorithms to analyze data and target audiences more efficiently.
  6. Customer engagement is improved by AI by performing rapid A/B testing to create thousands of ad variations with the main goal of increasing efficacy.

Overall, AI has transformed targeting audiences and ad buying by offering more precise, effective, and personalized ways to identify and interact with customers, leading to more customer engagement, sales, and profitability.

Source: AI impact, AI advertising, AI-powered customer, Audience targeting, Statista

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