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In India, the robo-advisory market is relatively new but growing rapidly. The automated investment advice is provided with Robo-advisors which are digital platforms using an algorithm for portfolio management services to clients.

The services are becoming popular increasingly in India due to low-cost offers, and convenient and personalized investment options for investors. The Indian government is also supportive of the robo-advisory market growth in the country with initiatives such as the National Digital Communications Policy in 2018. The aim is to increase digital financial service adoption in India.

Some of the key players in the Indian robo-advisory market are:-

1. Zerodha: The leading discount broker in India launched their robo-advisory platform called “Zerodha Coin” in 2017.
2. Paytm Money: It is a subsidiary of the Indian digital wallet and e-commerce company. The robo-advisory platform was launched in 2018.
3. Scripbox: It is an Indian robo-advisory platform launched in 2012 allowing individuals to invest in pre-selected mutual funds.
4. Kuvera: It is an Indian robo-advisory platform launched in 2016 offering personalized investment advice and portfolio management services.
5. Upstox: It is an Indian stock brokerage company that launched its robo-advisory platform in 2018.
6. 5Paisa: It is a subsidiary of IIFL Holdings Limited and launched its robo-advisory platform in 2017.
7. Sensibull: A robo-advisory platform for derivatives trading.
8. Groww: A robo-advisory platform launched in 2017 allowing individuals to invest in direct mutual funds.

The several smaller startups operating in the Indian robo-advisory market are:-

1. WealthFirst: It is a robo-advisory platform that offers personalized investment advice and portfolio management services.
2. Wealthy: It is a robo-advisory platform that allows individuals to invest in direct mutual funds.
3. Investyadnya: A robo-advisory platform that provides automated investment advice based on the individual’s risk profile.
4. SmartCoin: It is a robo-advisory platform that offers personalized investment advice and portfolio management services.
5. Smallcase: is a robo-advisory platform that allows individuals to invest in pre-selected portfolios of stocks.
6. Fisdom: is a robo-advisory platform that offers personalized investment advice and portfolio management services for mutual funds and other financial products.
7. Wiseinvest: is a robo-advisory platform that offers personalized investment advice and portfolio management services for mutual funds and other financial products.
8. FundsIndia: is a robo-advisory platform that offers personalized investment advice and portfolio management services for mutual funds and other financial products.
9. Stockal: is a robo-advisory platform that offers personalized investment advice and portfolio management services for US stocks.

The Indian robo-advisory market is anticipated to expand at a CAGR of 34.7% from 2020 to 2025, according to a MarketsandMarkets analysis. The market is anticipated to develop as a result of rising internet and smartphone adoption rates, rising disposable income, and greater public knowledge of the advantages of investing in financial goods.

The growing use of technology in the financial services industry is also anticipated to have positive effects on the Indian robo-advisory business. The development of the robo-advisory industry in India is anticipated to be significantly aided by artificial intelligence and machine learning, which allow robo-advisors to offer more precise and individualized financial advice.