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The top examples of AI-enhanced customer service in marketing are:-

1. Customer service automation: AI-powered automation enables businesses to automate customer service tasks such as answering frequently asked questions, providing product recommendations, and resolving customer issues.
2. Chatbots for 24/7 customer support: AI-powered chatbots offer 24-hour customer support and resolve any client issues quickly. Chatbots support shortening times, raising customer satisfaction, and cutting support expenses.
3. Personalized messaging: AI uses personalization to send messages to customers based on their interests, needs, and behaviors. It allows marketing messages to be tailored by businesses to their customers, increasing their appeal and potential to drive sales and boost customer satisfaction.
4. Customer sentiment analysis: AI may assess customer reviews and feedback to determine their attitudes. The information provides areas in business that can be improved by addressing customer concerns and improving customer satisfaction.
5. Routing capabilities: Strong routing capabilities are provided by AI that drastically reduce client call waiting times, improving customer service and satisfaction rates.
6. Virtual assistants: Personalized assistants are provided by AI-powered virtual assistants to customers, answering questions, providing product recommendations, and resolving issues.

In marketing, automating tasks is significantly enhanced by AI in customer service. Analysing customer feedback, personalising messages, or even providing virtual assistance by using AI to increase customer satisfaction, loyalty, and revenue

Source: AI impact, customer service, scribehow, socialmediastrategy, hbr, sciencedirect